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Tips to improve local SEO of your website

The ranking of the web pages on search engines are improved by way of Search Engine Optimization (SEO). Local SEO makes it easier for the customers to gather information regarding the local business. A physical location is quite essential for the business so as to be ranked by the local search engine optimization as well

Benefits of an Employee Advocacy for Brand Advocates

Employee advocacy has gained incredible traction with businesses in the past couple of years. In fact, companies, small and big, can no longer ignore the power of employee advocacy in the social media age. And for a simple and plain reason: consumers trust a word from employees more than other channels, including advertising. So, instead

Every Business Should Turn Employees to Brand Advocates

Whеn іt соmеѕ tо mаrkеtіng уоur brаnd, reputation іѕ еvеrуthіng. Whаt’ѕ mоrе, tоdау, thаt реrсерtіоn іѕ сrеаtеd juѕt аѕ muсh оnlіnе аѕ іt іѕ оfflіnе. Cuѕtоmеrѕ аrе mоrе dіgіtаllу соnnесtеd thаn еvеr; аѕ a rеѕult, соnvеrѕаtіоnѕ аbоut уоur brаnd оr ѕtоrе tаkе place оnlіnе аll thе tіmе. Rеtаіlеrѕ nееd tо knоw hоw tо соnnесt wіth

20 CFOs You Need to Follow on Linkedin

A chief financial officer or popularly known as a CFO forms the financial backbone of any organization. The role of a CFO is not only limited to being a strategist to CEO but also includes other tasks like taking control of financial management & advising the team to take correct steps. With growing influence of

CFO Requirements for Small Businesses

Many founders and CEOs of startups don’t spend a lot of time thinking about CFOs. When it comes to finance for a startup, founders focus on more pressing needs: What’s my burn rate? How long is my runway? How much more money do we need? Nowadays, businesses are looking for their finance departments to do